behavior

Facilitating Creative Changemakers

Moving through week 4 of the quarter, the app design concept is starting to come together. I look back to my problem statement to make sure I'm addressing it, and I hope I am as I prepare for my midterm presentation. A few highlights as a reminder:

  • Millennials hold power in the sustainability movement as young professionals entering the workforce, but aren't always informed.
  • Information available on social media is overwhelmingly complex—in both size and scale—leaving doubt as to translation or application to anyone’s everyday life. 
  • The lack of relevant context and tools to enable change prevents sustainability information from diffusing on a large scale into millennials’ lifestyles and work.
  • The sustainability movement will thrive when this age group becomes more conscious in adopting sustainable living habits, and more importantly,  understands the reasons why these habits are important to local and global futures.

I want to create context and enable challenge, competition, sharing, and an exchange of public value to meet the needs of my problem statement. Crowdfunding has become so popular in the last few years, and even though I am not encouraging monetary effort, it is a great example of public collaboration. There are personal, local, and global needs, and there are so many individuals and organizations who would love to contribute creativity to these challenges. I want to facilitate this creativity and enable people to create large scale change. 

I admire the efforts of GOOD and Sambazon who are trying to facilitate similar efforts, but I think the triggers they are posing fall into a space on Fogg's behavior change model that displays low motivation and hard to do. How can I use the provided scaled context to up the motivation, and make the challenge open enough to make it as easy or hard as an individual wants it to be?

The model I'm working on right now provides a framework for core values, that will feed into the challenges provided by B-Corps or Non-profits, that would submit a challenge and context to help them further achieve their missions. By empowering them, and providing a space for individuals, businesses, and organizations to respond, and be empowered by those responses, it really is a public exchange of value. Non-profits and B-Corps can move towards their long-term goals, while individuals, businesses, and organizations can share the good they are doing to benefit  themselves , their  communities and society , the  planet .   The framework is still in development, but the skeleton of my brainstorming looks like this:

The model I'm working on right now provides a framework for core values, that will feed into the challenges provided by B-Corps or Non-profits, that would submit a challenge and context to help them further achieve their missions. By empowering them, and providing a space for individuals, businesses, and organizations to respond, and be empowered by those responses, it really is a public exchange of value. Non-profits and B-Corps can move towards their long-term goals, while individuals, businesses, and organizations can share the good they are doing to benefit themselves, their communities and society, the planet

The framework is still in development, but the skeleton of my brainstorming looks like this:

framework

Looking forward to midterm and further development; all feedback is appreciated! Thanks for reading :)

Day-to-Day Goodness

When I do good, I feel good. When I do bad, I feel bad. That’s my religion.
— Abraham Lincoln

As I've continued to develop my concepts for final project, I waver in how to get to the root of paradigm change about sustainability. I want to create something that doesn't lead to a dead-end; I want it to be something that evolves, adapts, and grows, as the user's perspectives do the same. 

Finding those strategic leverage points that allow both for learning, and for cultivation of ideas and innovation is difficult. The information needs to be relevant, enticing, and trigger the want to do good. If I can create that trigger, and then bring the user back to that relevant information to start the process over again to learn, do good, and share, then I will have achieved my goal.

People love a challenge. People love to see themselves improve and get better. Competition drives our culture. So why can't this be applied to doing good, that not only makes us feel good, but helps us to live in a healthier, more sustainable place? 

I have started reading the book The Solution Revolution to help inspire and guide my project in new ways. It emphasizes the need for collaboration across all sectors to create a productive, sustainable economy. NGOs, government, business, and citizens all must collaborate to solve some of the biggest global challenges we face. I want my project to help create intersection between these groups. "Mark Kramer says that 'social change becomes part of the competitive equation-companies have to compete around their ability to improve social conditions and achieve social outcomes'...In an Edelman global survey, the majority of consumers viewed corporate donations as insufficient, instead urging companies 'to integrate good causes into their day-to-day business" (Eggers, MacMillan, 35). 

So I ask, if we want companies to be incorporating good causes into their day-to-day business, then shouldn't we, as citizens, as well?

A new Social Progress Indicator was just released today, and I love the framework it provides for the wellbeing of countries. I want to express through the relevant context in my app or network that these are the kinds of things we want to strive for, to create a better world for us all to live. My next challenge is how to frame #BeyondGDP in a way that means something to my users, and how I can empower them to achieve this. Stay tuned :)

Social Progress Index

Social Progress Index

You must do the thing you think you cannot do.
— Eleanor Roosevelt