As I've continued to develop my concepts for final project, I waver in how to get to the root of paradigm change about sustainability. I want to create something that doesn't lead to a dead-end; I want it to be something that evolves, adapts, and grows, as the user's perspectives do the same.
Finding those strategic leverage points that allow both for learning, and for cultivation of ideas and innovation is difficult. The information needs to be relevant, enticing, and trigger the want to do good. If I can create that trigger, and then bring the user back to that relevant information to start the process over again to learn, do good, and share, then I will have achieved my goal.
People love a challenge. People love to see themselves improve and get better. Competition drives our culture. So why can't this be applied to doing good, that not only makes us feel good, but helps us to live in a healthier, more sustainable place?
I have started reading the book The Solution Revolution to help inspire and guide my project in new ways. It emphasizes the need for collaboration across all sectors to create a productive, sustainable economy. NGOs, government, business, and citizens all must collaborate to solve some of the biggest global challenges we face. I want my project to help create intersection between these groups. "Mark Kramer says that 'social change becomes part of the competitive equation-companies have to compete around their ability to improve social conditions and achieve social outcomes'...In an Edelman global survey, the majority of consumers viewed corporate donations as insufficient, instead urging companies 'to integrate good causes into their day-to-day business" (Eggers, MacMillan, 35).
So I ask, if we want companies to be incorporating good causes into their day-to-day business, then shouldn't we, as citizens, as well?
A new Social Progress Indicator was just released today, and I love the framework it provides for the wellbeing of countries. I want to express through the relevant context in my app or network that these are the kinds of things we want to strive for, to create a better world for us all to live. My next challenge is how to frame #BeyondGDP in a way that means something to my users, and how I can empower them to achieve this. Stay tuned :)